Alumni Profile: Elaine Bogart ('82)

Hometown: Torrance, Calif.

UCLA extracurriculars: Worked at UCLA Molecular Biology Institute

Favorite UCLA memory: Getting the acceptance letter!

Current job description: Elaine Bogart is a CPA and accounting and finance professional specializing in traditional and digital media. She works with companies of all sizes implementing and streamlining financial strategies, integrating new acquisitions, and serving as interim CFO. Currently on long term assignment with the Game Show Network’s online advertising network,CPMStar.com, Elaine has worked in a variety of capacities including marketing director for Circus Vargas and in production for ABC Radio Networks. Her finance roles include corporate controller of Fanfare Media Works and CFO of P3 Product Promotion Publicity in addition to consulting for several digital media startups.

How did you go from being a Production Assistant at American Top 40 to being a CPA? 
EB: When I started at UCLA, I would never have imagined where I am in my career now! I majored in Mass Communications because I wanted to work behind the scenes in radio…specifically at American Top 40. I started there as a Production Assistant when I was a Senior and joined the parent company (ABC Radio Networks) when I graduated. I got interested in the business side while I was there, took a few Finance courses, and decided to get my MBA. That was the beginning of my segue into the Finance side of communications. Fast forward to the present, I am a Finance Consultant (CPA) specializing in digital media and entertainment. I help start-ups and the companies that acquire start-ups with their Finance and Accounting Operations. My current clients include the GameShow Network and their digital ad network, CPMStar.com, a downtown Design firm, an Aerospace Marketing company, and tech start-ups.

Wow, that is quite the resume! What’s your favorite part of your job? 
EB: Like I said, originally I had no interest in finance whatsoever—I bought into the stereotype that accounting and finance are boring. The well-kept secret is, as a CFO or Controller, you are privy to everything happening in that organization. You see all the figures and vet all the new projects. It’s actually fun!

What was the most valuable or applicable lesson you learned from a Comm class? 
EB: The Medium is the Message & Selective Perception! My college roommate (now my sister-in-law) and I used to laugh when we’d notice things like this in everyday life. It’s amazing how much you absorb without even realizing it. The real lesson from college though is that perseverance and determination pay off. The old adage, “if at first you don’t succeed…”

How has that helped you in your everyday life? 
EB: I’m certainly no quitter! My career has changed several times since college but it always centers around Communications. 


What advice would you give to a current Comm Studies student? 
EB: If you have an interest, explore it! You’re not tied to any career path…there are so many options out there that you’re not even aware of. Do internships. Take advantage of campus offerings (like the networking night). Be involved in as much as you can. It’s fun and it opens doors.